Get some “Progamer” (far or less famous, Youtuber) to play this game and stream it. Actually you need some “teams” to play it. But if someone famous plays it with his friends, no matter if it is a LOL, WOW or SC2- Progamer, people will see it on youtube. In addition people will get an insight of how to play this game, since it’s not as easy as it seems. A lot of ppl think that this game is clumsy, but it’s clearly not, it’s just tactical and people must see this, before they realise.